I'M
john edburg.
INTEGRATED MARKETING EXPERT
MARKETER
I thrive on innovation and creativity. These qualities have helped me secure a proven track record of successfully creating comprehensive marketing and communication strategies focused on driving organic growth, increasing cross-sell penetration and delivering positive brand positioning to the marketplace.
LEADER
I have a passion for inspiring others to form a shared vision and strategic direction. I’m a data-driven decision maker that takes decisive action to positively impact the realization of the company’s mission and to maximize the return on investment of the campaigns I develop.
01 PROFESSIONAL
AREAS OF PROFICENCY
1
2
3
4
5
6
7
8
9
10
BRAND STRATEGY
DIGITAL MARKETING
CONTENT MARKETING
EXPERIENTIAL MARKETING
BUSINESS DEVELOPMENT
PUBLIC RELATIONS
MARKETING ANALYTICS
CREATIVE SERVICES
01 PROFESSIONAL
AREAS OF PROFICENCY
1
2
3
4
5
6
7
8
9
10
BRAND STRATEGY
DIGITAL MARKETING
CONTENT MARKETING
EXPERIENTIAL MARKETING
BUSINESS DEVELOPMENT
PUBLIC RELATIONS
MARKETING ANALYTICS
CREATIVE SERVICES
MEDIA PURCHASING
MERCHANDISING
01 PROFESSIONAL
AREAS OF PROFICENCY
1
2
3
4
5
6
7
8
9
10
BRAND STRATEGY
DIGITAL MARKETING
CONTENT MARKETING
EXPERIENTIAL MARKETING
BUSINESS DEVELOPMENT
PUBLIC RELATIONS
MARKETING ANALYTICS
CREATIVE SERVICES
MEDIA PURCHASING
MERCHANDISING
SPONSORSHIPS
COMMUNITY ENGAGEMENT
02 technical
SOFTWARE KNOWLEDGE
03 education
KNOWLEDGE IS EVERYTHING
MASTER OF SCIENCE
INTEGRATED MARKETING COMMUNICATIONS
BACHELOR OF ARTS
ADVERTISING DESIGN
CONTINUOUS EDUCATION
CERTIFICATIONS
Content Marketing Foundations • Content Marketing: Newsletters • Content Marketing: Staying Relevant • Google Ads (Adwords) Essential Training • Online Marketing Foundations • Mobile Marketing Foundations • Optimizing Marketing Emails
FORUMS
MarketingProfs B2B Marketing Forum 2018
Financial Brand Forum 2017
04 PORTFOLIO
MY WORK. SEE MORE >
05 Experience
2019-PRESENT
AMP MARKETING CONSULTING
OWNER
I have an enormous amount of respect for small businesses and non-profits, so I decided to bring my experience and expertise to the table and help those businesses AMP up their marketing and increase their fanbase.
2016-2019
ASSOCIATED BANK
SVP, SR. MARKETING MANAGER
I was hired to lead all marketing aspects of Associated Bank’s fee-based B2B product lines, which included the development of numerous integrated marketing strategies for client acquisition, retention, cross-sell and product launches.
During my tenure, I served as the primary liaison to the organization’s executive leadership team, internal department heads, and sales force.
2020-2021
RED CAFFEINE
DIRECTOR OF INTEGRATED MARKETING
Responsible for building out the Integrated Marketing Strategy and Content Marketing Team for the organization, including standardizing procedures, managing employee development and team growth, and creating integrated marketing campaigns for Red Caffeine’s upper echelon of clients including mid-market, insurance, professional services, and manufacturing sectors.
2007-2015
FIFTH THIRD BANK
VP, AFFILIATE MARKETING MANAGER
In this role, I was promoted to create and implement go-to-market strategies for the B2B and B2C lines-of-business within the Chicagoland and Northwest Indiana Markets. These uniquely proficient initiatives continuously drove top sales performance and strengthened brand positioning within the marketplace.
2006-2007
FIFTH THIRD BANK
AVP, B2B MARKETING MANAGER
I increased my responsibilities to deliver strategic marketing support of traditional advertising, event marketing, collateral materials, and sales proposals, in collaboration with sales and technical teams.
2004-2005
MARBLE
UI Design
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.
CONTACT
Thank you so much for taking the time to learn more about me. I would love to reciprocate the gesture! Send me a message and we can chat over the phone, a coffee, or a cocktail.
​
Cheers!
JE
​
Tel: 630.917.3355
