FIFTH THIRD BANK
Headquartered in Cincinnati, Ohio, Fifth Third Bank is ranked 366th on the Fortune 500. It is on the list of largest banks in the nation and operates in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia, and North Carolina.
AVP, B2B MARKETING MANAGER
I increased my responsibilities to deliver strategic marketing support of traditional advertising, event marketing, collateral materials, and sales proposals, in collaboration with sales and technical teams.
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Led the execution of business plans designed to penetrate unique business banking verticals, resulting in an 8% capture of market share in the inaugural year, and $850K in annual revenue over the life of the program.
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Successfully assimilated over 30 new retail locations into ten emerging markets and shortened the rate of profitability expectations by an average of seven months through detailed project plan execution.
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Saved $75K in year-over-year expenses by renegotiating contracts with outside vendors for material production, premiums, and event accommodations.
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Increased retail customer patronage by 9% in high foot-traffic urban locations through the creation of a unique merchandising system that efficiently delivered brand, product, and pricing messaging.