brands I worked with
people i worked with
CHICAGO AUTO SHOW
$500,000 SPEND | 5:1 ROI ANNUALLY
FULLY INTEGRATED MARKETING CAMPAIGN
(Experiential, traditional and digital advertising, out-of-home advertising, public relations, internal communications, merchandising and collateral materials).
I'm the guy that brought banking to the Chicago Auto Show; the largest consumer auto show in the northern hemisphere, with 1.5 million visitors attending the show.
The strategy was full integration with components targeting both B2B and B2C prospects. The plan allowed me to increase Q1 foot traffic to brick and mortar locations; facilitate on-site retail sales generating over 700 new households within a nine-day period; increase dealer floor plan and commercial lending; host premier client prospect events; raise reputational awareness by 30 points, and increase community activism within the Chicagoland market.
green bay packers
WINNING FANS THROUGH EXPERIENCE
FULLY INTEGRATED MARKETING CAMPAIGN
(Thought leadership content development, influencer marketing, experiential, traditional and digital advertising, social media, out-of-home advertising, public relations, internal communications, merchandising and collateral materials).
Lessons From the Gridiron: Winning Fans through Experience” offered an opportunity for Associated’s business clients and prospects to network in a fun, casual setting. It also allowed guests to hear from a panel of local thought leaders who shared their business success stories, focused on how they deliver a strong client experience.
fifth third bank ballpark
5 YEAR NAMING RIGHTS SPONSORSHIP
NEGOTIATED DEAL AND DEVELOPED COMPREHENSIVE MARKETING STRATEGIES TO SUPPORT REGIONAL GROWTH OPPORTUNITIES.
(Co-Op marketing, cause-based marketing, on-site sales, thought leadership content development, influencer marketing, experiential, traditional and digital advertising, social media, out-of-home advertising, public relations, internal communications, merchandising, and collateral materials).
Business at the Ballpark - was a B2B direct mail campaign that targeted over 300 small business owners located in Chicago's Western Suburbs. The program included a custom dimensional mailer with a theme addressing the pain points for business owners, specifically all the hats they wear to run a successful business.
The first-year campaign realized a 12% response rate with a 19% close rate, generating approximately $25K in annual revenues.
abrc rebrand
ASSOCIATED BENEFITS AND RISK CONSULTING
COLLATERAL REBRAND
LED THE REBRANDING OF ALL COLLATERAL MATERIALS, ADVERTISEMENTS, WEBSITE, AND BUILDING SIGNAGE.
This sample represents a full rebrand of the division including company rename (formerly Associated Financial Group) and incorporating the brand standards of the holding company, Associated Bank. The objective of the project was to convey the unique sales approach, clarify the services sold, and utilize the strength and recognition of the Associated Bank brand throughout the marketplace.
content marketing
ASSOCIATED BENEFITS AND RISK CONSULTING
COLLATERAL REBRAND
LED THE REBRANDING OF ALL COLLATERAL MATERIALS, ADVERTISEMENTS, WEBSITE, AND BUILDING SIGNAGE.
This sample represents a full rebrand of the division including company rename (formerly Associated Financial Group) and incorporating the brand standards of the holding company, Associated Bank. The objective of the project was to convey the unique sales approach, clarify the services sold, and utilize the strength and recognition of the Associated Bank brand throughout the marketplace.
ABRC MARKET PULSE
ANNUAL TREND REPORT
Gave new life to a stale pre-existing thought leadership piece, by developing a new content strategy.
With leadership contemplating shelving the annual trend report program, I was able to convince the team to harness the full potential by modernizing the format into easily digestible segments that read like a magazine versus the previous novelized, copy heavy approach.
With the incorporation of infographics and visuals into the layout, I was able to leverage the 14 page document as a foundation piece to be broken out into a full six month thought leadership campaign, utilizing direct mail, web, social media (LinkedIn and Twitter), email marketing, by-line articles within trade publications, whitepapers and sales collateral.
The success of the campaign drove a 25% increase of marketing qualified leads to the company's website.
Click image to view full report.
ASSOCIATED RETIREMENT PLAN SERVICES QUARTERLY NEWSLETTER
I led the revamp of the RPS Quarterly Newsletter strategy by streamlining the design, adding visuals, and providing print and digital communication options for clients and staff. Additionally I was able to incorprate product promotions and cross-sell materials gaining B2C clients from the existing B2B relationships.
I outsourced content development and partnered with internal subject matter experts for specific customization additions. This reduced the former burden of the sales team's need to write internal copy, allowing greater efficiencies to focus on client retention and acquisition strategies.
DIGITAL LEAD GENERATION
BSGTECH
Developed a comprehensive digital campaign designed to generate a new MQL pipeline and promote the rebranding of the company.The campaign realized over 100 survival guide downloads and 7,000 clicks to the landing page within a four week run time.
(Email Marketing, PPC, SEM, List Building, Landing Page, Content Marketing, Social Media Marketing, Leadfeeder, Google Analytics)
ELK GROVE VILLAGE
Tasked with helping to keep a 96% occupancy rate within America's Largest Industrial Park, I created a lead generation campaign targeting business leaders with expiring leases out to 3 years.
(Direct Mail, Email Marketing, PPC, SEM, List Building, Micro-Site, Content Marketing, Social Media Marketing,
Leadfeeder, Google Analytics)
ANCHOR HARVEY
Strategized the launch of an integrated positioning campaign with the objective of expanding the client's existing services into the up-and-coming vertical... electric vehicles.
(Website, Direct Mail, Email Marketing, PPC, SEM, SEO, Content Marketing, Social Media Marketing,
Public Relations, Experiential Marketing, Google Analytics)
ADDITIONAL SAMPLES
SOCIAL / DYNAMIC
To increase the prospect to client ration of Associated Benefits and RiskConsulting's largest event, I created a custom video summary/ hype reel that was distributed throughout employee LinkedIn posts and LinkedIn Paid ads.
The tactics raised prospect attendance and MQLs by 20%.
Click image to view video.
OUT OF HOME
Complimented traditional billboards with in taxi video monitors helping to increase market awareness by 30 points.
Utilized Lambeau Field's jumbotron to connect with the 81,000 fans in attendance.
DIGITAL
Part of the Chicago Curious Bank campaign, I leveraged an awareness strategy including banner ads and landing page takeover, radio advertising, in-store merchandiSing, and experiential marketing.
DIRECT MAIL
As an exciting promotional component to building new business banking and wealth management relationships, I utilized direct mail, telemarketing, and experiential tactics to reach C-level executives on a personal level.
The effort gain nearly 200 new marketing qualified leads and realized a 10% sales conversion rate. The approximate ROI for the play was 23:1.
